Freitag started to make tarp-bags in 1993, inspired from a view onto the transit-bridge. In 2006 they decided to sell bags-made-from-tarps in a shop-made-from-containers. Completely built from 17 rusty, recycled freight-containers, selected in person in Hamburg and brought to Zurich by rail. Stacked low enough not to violate the city’s restriction on high-rise, high enough to send shivers down anyone’s spine. The way the elements are stacked is authentic, and only connecting elements from the shipping industry are used. This also means that dismantling the tower and leaving the site in its original state will be a straightforward process.
Freitag’s decision to locate its flagship store here enriches the area, adding a new, high profile building which is used by members of the public during the day. The view from the roof of the Freitag shop onto the transit-bridge is the same view that started the whole shebang in 1993. For some it’s just noisy. For others it’s a source of inspiration.